{"id":3675,"date":"2025-09-24T10:27:55","date_gmt":"2025-09-24T09:27:55","guid":{"rendered":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/?post_type=product&#038;p=3675"},"modified":"2025-09-24T10:49:14","modified_gmt":"2025-09-24T09:49:14","slug":"smooth-affair-mattifying-face-primer","status":"publish","type":"product","link":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/product\/smooth-affair-mattifying-face-primer\/","title":{"rendered":"Smooth Affair Mattifying Face Primer"},"content":{"rendered":"<p>A weightless face primer designed to mattify skin, help balance oil production and blur the appearance of pores and fine lines for smooth makeup application and a naturally matte finish.<\/p>\n<p>Details<\/p>\n<ul>\n<li>Instantly smooths and mattifies skin for a visibly matte appearance.<\/li>\n<li>Helps balance oil production to fight shine all day.<\/li>\n<li>Creates a smooth, even canvas and anchors makeup for improved wear.<\/li>\n<li>Minimizes the appearance of pores and blurs fine lines.<\/li>\n<li>Supports skin elasticity for a lifted, more youthful appearance.<\/li>\n<li>Delivers powerful antioxidant protection.<\/li>\n<li>Wear as standalone skincare or under makeup for more staying power.<\/li>\n<\/ul>\n<p>Tips<\/p>\n<ul>\n<li>Mix with any liquid foundation for sheerer coverage.<\/li>\n<li>Use as a hand and body moisturizer.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A weightless face primer designed to mattify skin, help balance oil production and blur the appearance of pores and fine lines for smooth makeup application and a naturally matte finish. Details Instantly smooths and mattifies skin for a visibly matte appearance. Helps balance oil production to fight shine all day. Creates a smooth, even canvas [&hellip;]<\/p>\n","protected":false},"featured_media":3676,"template":"","meta":[],"product_cat":[35,19],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/wp-json\/wp\/v2\/product\/3675"}],"collection":[{"href":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/wp-json\/wp\/v2\/media\/3676"}],"wp:attachment":[{"href":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/wp-json\/wp\/v2\/media?parent=3675"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/wp-json\/wp\/v2\/product_cat?post=3675"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.exeterbeautyclinic.co.uk\/shop\/wp-json\/wp\/v2\/product_tag?post=3675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}